Angry Birds. Sigh.
Sometimes there comes along a game that is so simple, yet so annoyingly addictive that it can just take over your life. Over the years there’s been Snake, Minesweeper, Freecell, Bejewelled, among many many others. And now Angry Birds.
Angry Birds was released in 2009 by a small Finnish games company called Rovio. Its just a puzzle game. Thats it. Its just a game that makes you catapult birds at the correct angle to destroy an army of piggies. Thats it. There really was nothing new about it – there’s been hundreds, if not thousands of puzzle games released. There’s been plenty of ‘catapult’ type games that rely on angle, distance and speed. Thats it.
So what is it about these angry little birds that seem to have made a dent into the mindset of way too many people, on every mobile platform available? It might just be its simplicity of the actual game play – yet you need force, brains, logic and skill. However, I just think it was released at the right time, on the right platform (touchscreen mobile phones) and at the right price. It seems to have struck a chord just as people were getting used to using touchscreens
If you don’t play Angry Birds yet, you may know someone who does. If you’re not addicted yet, you may know someone who is and it can truly take over your life. Its not just finishing every single level, its getting three stars for each game; its buying each additional seasonal pack; its finishing each section as quickly as possible; its spending hours and hours of your day conquering each and every aspect of the game. Its recognising each bird, each sound, every nuance of every character be they a bird or pig. Does this sound like an addiction yet?
I think whats most surprising is that the game is only 2 years old. Yet it’s already entering mythic proportions within popular culture, with branding and merchandising appearing everywhere. Its probably the first ‘star’ from the mobile smartphone boom.
Have those Angry Birds taken over your life yet?
If you do know anyone with an angry birds addiction, seek help now